Introducing IFD's New Flower Trends Forecast

Happiness By Design

It is widely known that in the aftermath of the pandemicthe consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improve overall mood and well-being.

The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happinss by Design.

Captivating the Consumer, Translating the Trend

The Flower Trends Forecast will aggregate data points and insights from leading consumer trend reports to distill what is the most applicable to the flower consumer.		How the trend is represented in the floral space from the corresponding visual palette to other visual elements will be shown in a variety of mediums including photography and video.		The Flower Trends Forecast goes beyond identifying what the consumer wants and provides specific actionable ideas to help business in the floriculture industry maintain and increase consumer demand.