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Introducing IFD's New Flower Trends Forecast
Today’s consumers are overstimulated and bombarded with information and capturing their attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world.. Visit often to see the latest consumer trends and learn how they apply to the flower industry. Share your experiences with us!
The Flower ExperiencePost-pandemic life looks very different than pre-pandemic life in a myriad of ways. This dramatic shift has brought about a deep desire for more connection. Connection that exists IRL – “in real life.” The digital connections created out of necessity no longer satisfy our soul. Now more than ever, we understand the importance of being together and crave personal interaction. Therefore, with the trend “The Flower Experience IRL” we explore how in-person experiences using florals as the connector can enhance the consumer’s everyday life. Captivating the Consumer, Translating the Trend
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