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The Rio Rose Equiflor StoryRio Roses

For the past three decades, Equiflor, a privately held company, has been a leading fresh flower grower and distributor in the north American region. From our state-of-the-art distribution center near Miami International Airport, we manage the growth, importation, distribution, and marketing of roses, carnations, and specialty flowers from the major growing regions of the world.

A leader in independent flower growing & importing

Rio knows quality. With over 700 acres of fresh flower farms in primary production centers across Ecuador, Colombia, and Costa Rica, we keep a close eye on the flower growing process. Nature can be unpredictable, but owning our own farms allows us to deliver a consistently extraordinary product, with innovative marketing and a seasoned customer service team to maintain our reputation for integrity and dependability.

Rio RosesRio Roses: A household name

What started as a family business in 1986 has flourished into a household name, with our nationally branded, fresh cut “Rio Roses” distributed via a network of flower wholesalers and distributors across the US and Canada. Rio Roses is the first nationally recognized brand of roses.

Our fresh flowers are packaged and distributed under five exclusive, registered trademark names: Rio Roses, Private Collection, Baby Rio, Rio Carnations, and Rio Specialty Flowers, including chrysanthemums and novelty products like Ranunculus and Delphinium. Rio carries 30 different product types and hundreds of unique floral varieties to create that perfect arrangement every time.

Consistent quality and year-round availability

Rio Roses maintains a high standard of quality parameters in the production, harvest, and packaging of fresh cut flowers.We are the only offshore flower grower to offer clients their choice of detailed specifications for premium flower arrangements.  With top-notch quality control at our privately-owned growing facilities and at our consolidation sites in Miami, we can ensure consistent, year-round availability of the most popular varieties.

LivRio Flyer 2023

The Rio Standard –Marketing & Brand Awareness

Not only do we strive to deliver superior and innovative floral products to our wholesale partners, but we also offer some of the industry’s finest marketing tactics and educational materials to ensure our partners are continually successful in an ever-changing industry.

LIVRIO –Rio’s official industry e-mag. 

Our monthly issues of LivRio embody the Rio Roses mission and serve as an extra source of information for our customers. Featuring a crisp, eye-catching design, the magazine highlights industry trends, useful business strategies, and information about the company. Each issue also features a P.R.E.P. (Plan, Review, Execute, Profit) section with helpful marketing ideas and tips for increasingrevenue geared toward the upcoming flower holidays, such as Valentine’s Day and Mother’s Day.


To become a part of our growing publication, please subscribe at



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