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2010 A New Year
Tuesday, 05 January 2010 18:29

2009 is behind us and that's a good thing, learn from it but don't dwell on it.  The 2010 New Years resolution for all businesses should be Don't focus on the economy or the news. Focus on a Sales Strategy---- plan the work and work the plan. Buying is alive and well, 60% of women surveyed confessed they bought a significant amount of their purchases on a whim. That's a good thing for our industry, but you must find a way to capture that market. 

The future is unclear but one thing is guaranteed the way consumers shop & purchase is changing. The Smart Phone is a great example. Still a niche but poised to boom, 19% will use their mobile device to shop. It is 2 times higher (38%) for those 18-29 years of age to find store location, obtain coupons, sales info., research products & prices. 1/4 will make purchases on the device.

Speaking of coupons, coupons may be one of the oldest promos in the book. 70% of the households still get their coupons from the newspaper. The Internet is gaining as a coupon source, 1/4 of the 70% get their coupons online today; up 46% from 2006.

Do it Yourself Weddings is the trend for 2010. You be the one to help them plan their needs and sale them the package of products needed. Then let them go home and put it together. Don't miss out on the new trend, find a way to be part of it. Bookings are up for June 2010 weddings , warm bright vibrant tones are in for 2010 weddings.

Don't be a NAGATRON these are modern day energy vampires, they focus on the bad, the negative, the worst of times, they are fault finders, they criticize, condemn, complain and always take the path of least resistance. If you surround yourself with these people or worse have them as employees its very difficult to be successful. You have a choice it can be a great day or a bad day celebrate life or just exist it's your choice. Your life is and occasion---rise to it. If you have not seen the move "Mr. Magoriums Wonder Emporium" I highly recommend it. It is packed with dialogue regarding life, death and havinga life filled with wonder & enjoyment, good life lessons .  

 


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